Nerds and Rockstars is a Digital Marketing Collective Nerds and Rockstars is a Digital Marketing Collective

Who Is Writing All Of This?

I believe that successful marketing is a creative combination of data & design — art & analytics — the left & right brain singing in perfect harmony.

I started Nerds & Rockstars to share insights from twenty years of digital marketing for F&B and hospitality brands. For 15 years I ran The Interactive Dept., a digital marketing studio out of Portland, Oregon that worked with such great brands as Aviation Gin, Domaine de Canton, Mama's Fish House, Combier and more. In 2019, I joined José Andrés Group as Director of Digital Marketing, where I managed the digital strategy for over 30 restaurants and a celebrity chef. At the end of 2022, I stepped down from that role, and I'm currently looking for my next adventure.

Not one to sit idle, I decided to launch Nerds & Rockstars, a domain I purchased a decade ago at a conference after a presenter suggested the internet was created by “a bunch of nerds and rockstars.”

You can learn more about my past work on my portfolio at gdspies.com

Gregory Spies

Gregory Spies
Chief Nerd